THE FIRST BOOK THAT EXPLAINS THE ADVERTISING CREATIVE PROCESS
AND HOW TO OPTIMIZE IT FOR SUCCESS.

ENJOY THE INTERVIEW OF TOM ATTEA BY THE ADVERTISING SHOW, SPONSORED BY ADVERTISING AGE.
INTERVIEW RATED BY THE SHOW AS "5 STARS - AWESOME!"

[Hear the interview]

Hosts Brad Forsythe and Ray Schilens interview Tom Attea, author of The Secrets to Successful Creative Advertising.

Tom reveals why the usual approach to advertising creativity wastes billions through unfocused messaging and how to focus your advertising for success.

Tom has held executive creative positions at some of New York's finest advertising agencies, including
Young & Rubicam and agencies of the Interpublic Group.

He has written extraordinarily successful creative advertising for many major brands, including Dr Pepper, Gray Poupon, Jell-O, Time magazine,The Village Voice,
Lifetime television, Citibank, and many others.

Tom has won all the major advertising creative awards, including four Clios in one night,
Gold and Silver Lions from The International Advertising Film Festival in Cannes,
The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New
York, The One Show, and International Broadcast Awards. Two commercials he
wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.

At Young & Rubicam, while creating successful, award-winning advertising, he conducted the copywriting training program. During his tenure, he developed ways to explain the craft of copywriting that he shares in his book. He was also the head writer for Concepts, the agency's new-product unit, and he includes a chapter on the secrets of successful new product development.